Advertising industry targets $3bln revenue by 2020
Print 
Vietnam's advertising sector targets to reach $3 billion revenue by 2020, Vietnam Advertising Association (VAA) said at a recent meeting held in Hanoi.
As reported by VAA, currently, Vietnam has about 5,000 advertising enterprises mainly operational in Hanoi and HCMC.
Average revenue of the industry during recent years kept surging steadily with $555 million in 2008, $736 million in 2009 and $840 million in 2010, of which, advertisements on mass media accounted for 80 percent.
However, so far, most Vietnamese advertisers still remain in small scale, accounting for only 30 percent of the market share, while the rest is dominated by foreign advertisers.
