Young Vietnamese sweep top prize in American design competition
A group of three young men working for global advertising agency Grey Group have won the first prize in Ad Age's 2011 Global Cover Contest organized by the magazine, Advertising Age, last month.
Inviting young creatives from all over the world to design a global-themed cover for its June 13 issue, the contest drew 369 entries from 54 countries, up from 220 entries in 2010.
The Vietnamese team includes three young men: creative planner Nguyen Tuong Luan (29), art director Nguyen An Hoa (27) and Copywriter Do Duy Thien (27).
Tuong Luan went to Webster University in the US to learn adverting and marketing. After graduation, he worked in the customer service section in a Bangkok-based company before joining Grey Group.
The trio’s design of a kaleidoscope to reflect a vision of a world connected by brands have outshone other competitors from America, Canada and France and won the top price.
The idea came when the three were having a coffee break one afternoon in Saigon. Luan looked up at the stained-glass facade of a nearby cathedral and noticed that the "chaos" of all the small glass fragments came together to create a unified image. He then thought of using a kaleidoscope to show how brands connect the world.
"We trooped back to the office ... and by the wee hours of morning found ourselves staring at a winner," said Luan in an interview with adage.com, the advertising magazine website.
"We observed that individuals, while differing by outlook, aspirations, values and cultures, share a special affinity and common ground with others via brands. Brands can help tell about ourselves and about others and connect the world.”
Besides the joy of seeing their artwork appear on the cover of Advertising Age’s global issue published on June 13, the group also won a roundtrip ticket to France for the 2011 Cannes Lions International Creativity Festival where they will attend different activities, including an exclusive cocktail party hosted by Advertising Age and AOL.
This is the second time the Ad Age Global Cover Contest has been organized. Last year’s winner was also a team working for Grey Group based in New York.
Print 
A group of three young men working for global advertising agency Grey Group have won the first prize in Ad Age's 2011 Global Cover Contest organized by the magazine, Advertising Age, last month.
Inviting young creatives from all over the world to design a global-themed cover for its June 13 issue, the contest drew 369 entries from 54 countries, up from 220 entries in 2010.
The Vietnamese team includes three young men: creative planner Nguyen Tuong Luan (29), art director Nguyen An Hoa (27) and Copywriter Do Duy Thien (27).
Tuong Luan went to Webster University in the US to learn adverting and marketing. After graduation, he worked in the customer service section in a Bangkok-based company before joining Grey Group.
The trio’s design of a kaleidoscope to reflect a vision of a world connected by brands have outshone other competitors from America, Canada and France and won the top price.
The idea came when the three were having a coffee break one afternoon in Saigon. Luan looked up at the stained-glass facade of a nearby cathedral and noticed that the "chaos" of all the small glass fragments came together to create a unified image. He then thought of using a kaleidoscope to show how brands connect the world.
"We trooped back to the office ... and by the wee hours of morning found ourselves staring at a winner," said Luan in an interview with adage.com, the advertising magazine website.
"We observed that individuals, while differing by outlook, aspirations, values and cultures, share a special affinity and common ground with others via brands. Brands can help tell about ourselves and about others and connect the world.”
Besides the joy of seeing their artwork appear on the cover of Advertising Age’s global issue published on June 13, the group also won a roundtrip ticket to France for the 2011 Cannes Lions International Creativity Festival where they will attend different activities, including an exclusive cocktail party hosted by Advertising Age and AOL.
This is the second time the Ad Age Global Cover Contest has been organized. Last year’s winner was also a team working for Grey Group based in New York.
Inviting young creatives from all over the world to design a global-themed cover for its June 13 issue, the contest drew 369 entries from 54 countries, up from 220 entries in 2010.
The Vietnamese team includes three young men: creative planner Nguyen Tuong Luan (29), art director Nguyen An Hoa (27) and Copywriter Do Duy Thien (27).
Tuong Luan went to Webster University in the US to learn adverting and marketing. After graduation, he worked in the customer service section in a Bangkok-based company before joining Grey Group.
The trio’s design of a kaleidoscope to reflect a vision of a world connected by brands have outshone other competitors from America, Canada and France and won the top price.
The idea came when the three were having a coffee break one afternoon in Saigon. Luan looked up at the stained-glass facade of a nearby cathedral and noticed that the "chaos" of all the small glass fragments came together to create a unified image. He then thought of using a kaleidoscope to show how brands connect the world.
"We trooped back to the office ... and by the wee hours of morning found ourselves staring at a winner," said Luan in an interview with adage.com, the advertising magazine website.
"We observed that individuals, while differing by outlook, aspirations, values and cultures, share a special affinity and common ground with others via brands. Brands can help tell about ourselves and about others and connect the world.”
Besides the joy of seeing their artwork appear on the cover of Advertising Age’s global issue published on June 13, the group also won a roundtrip ticket to France for the 2011 Cannes Lions International Creativity Festival where they will attend different activities, including an exclusive cocktail party hosted by Advertising Age and AOL.
This is the second time the Ad Age Global Cover Contest has been organized. Last year’s winner was also a team working for Grey Group based in New York.
