New online library for social causes unveiled
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Socialmarketing.vn, a non-profit website to promote social campaigns, has been launched to provide news and forums on social projects across Vietnam.
The online library aims to promote social causes and help to create at a better society by introducing 61 campaigns and projects from 30 agencies and organizations from 20 countries across nine categories.
They include education for development, public health, children rights, poverty eradication, family violation, HIV/AIDS and abortion, transportation issues, green marketing, and climate change.
Information about the projects will be updated on the website on a quarterly basis.
The projects are supported by experts, state agencies, corporate companies like Viet Kings, VietnamMarcom, red brand builders, NYF, Adfest, Pepsi, Prudential and other well-known branding and marketing agencies and individuals.
The online library's aim is to enable everyone in Vietnam who wants to contribute to society to do so.
"The red team looks for opportunities to 'give back' to the local community in meaningful ways. We believe our team's support in creating and developing www.socialmarketing.vn will not only help improve Vietnamese lives but also raise the standards in the branding and marketing industry across Vietnam," said Chris Elkin, managing director of Red Brand Builders.
Red Brand Builders, a branding consultancy and marketing agency specializing in building and marketing brands for some of the largest brands operating throughout Vietnam.
It has recently opened an office in Melbourne, Australia.
Red clients include Phu My Hung Corporation, Unilever, Coke, VinaCapital, Apollo Language School, FPT, VinaMilk, Dulux and Liberty Insurance.
