Vietnamese enterprises eye Filipino market

With its large population and close geographical location to Vietnam, the Filipino market is holding a great potential for the Vietnamese enterprises, as long as they can overcome the challenge of finding an appropriate distributor.
Vietnamese commercial counselor in the Philippines Phan Tuan Khoi said the Philippines’ population of over 96 million with large purchasing power will present many chances for Vietnam to develop businesses there.

Recently, a Filipino cashew planting company has asked the Vietnamese embassy in the Philippines to find a Vietnamese partner to cooperate with them in planting techniques.

Vietnam also has many advantages to invest in the aquaculture industry in the Philippines thanks to suitable environment and good conditions for exports to major markets like the US and the EU, he said.

The Philippines is currently the largest importer of Vietnamese rice, and there are still many other sectors such as coffees, peppers, garments, machinery and electronics that Vietnamese businesses can consider, he said.
He however said that the Vietnamese businesses are encountering difficulties in finding distributors that are indeed capable of bringing Vietnamese products into the Filipino market.

“It only takes 4 to 5 days for the shipped goods to arrive in the Philippines, but many Vietnamese firms cannot enter the market as they fail to find appropriate distributors,” he said.

He said a Vietnamese motorbike manufacturer has canceled its plan to sell in the Philippines since they failed to find a suitable distributor.

Finding chances|

On July 12, Vietnam sent a delegation to Philippines’ capital Manila City to attend a meeting to mark the 35th anniversary of diplomatic ties between the two countries.

Some Vietnamese companies have taken advantage of the trip to examine the Filipino market and find ways to bring their products there.

Tran Thi Hoa Binh, CEO of HCMC-based Cau Tre Export Goods Processing JSC, spent her days in Manila to find a suitable market share for her products.

Binh has examined processed foods in the supermarkets, trade centers and other distribution channels to study the taste of Filipino consumers.

Binh said her products have been exported to Japan, the US, and the EU but never to the Philippines.

Nguyen Hong Phuc, director of salt exporting company Thanh Phuc Loc, said he hoped to find a partner during his days in Manila.

“There is a large demand for industrial salt in the Philippines, and I would try to bring Vietnamese salt to this market,” he said.

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